TPH Guest Blog: Brooke Laine 2016 Election Marketing Campaign

Tahoe Production House was hired by The Committee to Elect Brooke Laine 2016 to create marketing elements for her campaign this election season.  We had such a great time working with her and her team of supporters!  The slogan for this years campaign trail was “Proven Leadership for Positive Change”.

Brooke’s campaign was lead with messaging about improving our streets and recreation amenities, promoting workforce housing projects through public/private partnerships, protecting our environment while improving our quality of life, and building an inclusive sense of community through interactive town halls and open dialogue.

First, TPH built her website —> www.electbrookelaine.com

They also managed all of her social media and blogging during the campaign, take a look!

www.facebook.com/brookelaineforcitycouncil/
twitter.com/votebrookelaine

TPH created a TV / Radio Commercial

They updated graphics and created a media buying campaign for her which included TV, Radio, Internet and Social Media advertising.

I am and have always been passionate about our community. I want to help bring professional and respectful discourse back to the public process so that we can work together and focus on moving our community forward.  I have six years experience as a council member. I fully understand the responsibilities and the time commitment. I will listen to all sides of an issue. While I may believe strongly in my position, I am willing to compromise when necessary for the good of the residents and city.  I served on the City Council from 1998-2002. During this time, the council oversaw the successful completion of the redevelopment project at Stateline and the creation of the ice arena. The experience that I gained during this term in office was exceptional as we negotiated complex contracts and funding strategies.  I was appointed to serve on the City Council from 2012-14. During this term, we addressed the unfunded liabilities. Working with our current and former employees, we were able to negotiate a settlement thereby eliminating a huge financial burden that caused many cities throughout our country to file bankruptcy.

Boards, Commissions, and other Experience including Volunteering:

Current: Branch Manager, US Bank, 2013-present

Current: Treasurer, South Tahoe High School Alumni Association, 2004-present

Past president, current parliamentarian, Soroptimist International of South Lake Tahoe, 1990-present

Chair, Citizen’s Oversight Committee, Lake Tahoe Community College, 2015-present

Past: Lake Tahoe Educational Foundation, California Tahoe Conservancy, Waste Management

JPA, Clean Tahoe Program, Tahoe Transportation District, Local Area Formation Committee,

South Lake Tahoe Chamber of Commerce, South Tahoe National Little League, American

Youth Soccer Organization, South Tahoe Babe Ruth.